The CEO of a leading footwear manufacturer stressed the importance of American manufacturing and investing in technology during his keynote address Monday morning at the DCU Center before a breakfast meeting of the Worcester Regional Chamber of Commerce."This is something we believe in deeply," New Balance CEO Robert DeMartini told about 300 attendees. "What we want people to know is they are standing in something that stands for something."new balance factory outlet norway


Technology has been an important part of the transition to being a global athletic company, he said. Manufacturing advancements such as 3-D printing have allowed for customized products without the need for mass-production through a molding process. For example, New Balance has been creating custom track shoes for middle- and long-distance runner Kim Conley for the last four years, said DeMartini.new balance factory store norway

"Kim runs in 3D printed spikes we make in Lawrence," he said. "We completely avoid the molding process in making batches of products, hundreds and thousands at a time. We can print one pair of shoes.Expanded sales have followed. With a projected $3.3 billion in sales for 2014 and $5 billion by 2018, New Balance will be able to distance itself from other brands and play on the same field as heavy hitters Adidas and Nike, said DeMartini.new balance 574 norge


The CEO's keynote address kicked off the two-day conference, a collaboration between the chamber and the Build Northeast Conference 2014. The two-day event includes attendees from Virginia to Maine along with exhibits and multiple discussion sessions.

First released in 1991, the 997 was once one of New Balance's most under-appreciated silhouettes. That changed earlier this year when it was taken out of the archives. The classic runner style closely resembles its big brother, the 998, but with a slightly more streamlined (and might we say, better) shape. Throughout 2014, it's been done up in solid gray and navy for a more mass appeal, and now it's gotten the premium literati treatment in this new "Catcher In The Rye" colorway. Inspired by the original cover of J.D. Salinger's classic novel, the sneaker features a grey base color accented with black, red, and yellow details that don't necessarily immediately bring iconic literature to mind. Be that as it may, you don't need to know the back story of these kicks to know they look good.new balance norway


In fact, we'd go so far to say that if you don't like these, you're either lying to yourself or, in the words of Holden Caufield, are a "phony."New Balance is digging into the archives to revive one of their classic silhouettes from back in the day. Being reintroduced is the New Balance Trail Buster which was initially designed as a trail runner back in the day. Now the reinvented silhouette has returned in modern times as a stylish and casual silhouette for every day wear.new balance sko norge


Popping up in one of it’s initial colorways is this not so classic colorway that immediately catches your eyes with all of it’s bright colors. The shoe features a premium suede and mesh upper in a vibrant blend of purple, teal, black, grey and lime. Whew! That’s A LOT of colors on just one sneaker. But somehow New Balance has made them work in harmony on this sneaker. If you would like to add an assortment of colors all on one sneaker to your collection hit up New Balance retailer Packer Shoes now for availability.new balance outlet norway

This New Balance 1500 Is A Gentleman’s Choice


New Balance has really been on fire with their colorways this year and things are not cooling off anytime soon. The next in line to blow a few minds is this New Balance 1500 ‘Gentleman’s Choice’ Pack and it’s a very distinguished set of sneakers that comes in two colorways.new balance sko dame

The big selling point here is the use of rich, supple tanned leather along either upper and while there are two colorways included in the set they are so nuanced that each one almost feels similar to the other. With hard bottoms as a clear cut influence these are one of the more interesting New Balance releases we’ve seen in a while. With Gentleman’s Choice embroidered on the tongue of each shoe they explain themselves very well as well. They are currently available for pre-order at End.new balance sko barn


The Classic J.Crew brand is back with another round from its collaboration with New Balance. Up next is its new colorway of the New Balance 998 entitled the ‘Concrete Jungle’. Manufactured in NB’s Skowhegan, Maine factory, this Made In USA 998 model is made up of various shades of green suede for the body (forest and deep green) with a splash of orange on the tongue, mid sole and side accents. This color combo is very camo & military-esque, perfect for trekking around your favorite ‘Concrete Jungle’new balance factory norway

The J.Crew x New Balance 998 ‘Concrete Jungle’ will launch exclusively on September 13th at J.Crew Men’s Stores – that’s the Liquor Store in NYC, Copley Place in Boston, and On Lan Street in Hong Kong. After the initial release, the shoes will be available at more J.Crew shops across the globe and at JCrewMens.com on September 17th.