Summer is nearing completion, the major retailers and consumers are already in busy for back to school shopping season. In the past five years within United States back to school season online shopping sales increased by 75% or more. With this trend of continuous development, Yahoo did investigations of during back to school season searching trends through mobile phone, designed to help marketing staff to attract consumers as soon as possible.

Some of these investigation result show that almost 50% of back to school shopping took place in July and August. The busiest day of back to school shopping in 2016 is August 14 (Sunday), which is 660% higher than the daily average. The products search through mobile device in back to school season increased by 34% in 2016. Compared to other types, shoppers are most likely to search for clothing products on mobile devices. Yahoo's spokesman, Courtney McKlveen, talked with FierceRetail, a news media focused on the US retail market trend, to anticipate the shopping habits of consumers returning to school this year.

FierceRetail (FR): Why the spending of back to school in the past few years increased so fast?
Courtney McKlveen (CM): online Shopping has significantly increased back-to-school spending in the past few years. According to eMarketer said that since 2012, back to school season spending has increased by more than 75%. For busy parents and students, online shopping can be more convenient for them to study and purchase the specific needs of the goods, without the need to go to the physical store to buy. More importantly, the student's extended courses and professional courses also contributed to the spending of consumers in back to school season, which has increased by 14% since 2012.

FR: What is the difference in the trend of back to school season this year?
CM: Although full channel marketing is not a new word, but this year the marketing staff is doing greater investment in whole channel marketing. And in the implementation of how to run this idea, which for many retailers will be an ideological change. By establishing marketing campaigns based on consumer insight data, retailers can use the right news at the right time to reach consumers on the right device.

FR: How to encourage consumers to shop as early as possible and to shop throughout the summer?
CM: back to school keywords search volume from July to August is soaring, but according to our latest research, consumers will also find promotional offers in the winter break. Marketing staff can be planning related influential marketing promotion in the other major shopping season of the year, not just concerned about the summer back to school season. By enabling marketing to drive data, brands can create targeted native ad experiences on the mobile and PC side.

FR: Do you think this year's back to school season mobile phone shopping will once again upgrade it? In addition, whether students or parents more like mobile phone shopping?
CM: Mobile phone in this year's back school season shopping will play a greater role, because it has become an important part of the purchase of consumers. From January to December, the proportion of back-school searches on mobile phones increased by 500%. Mobile phones continue to bring people convenience for busy parents and students, marketing staff must make cross-platform marketing promotion. Keep in mind that the millennialism are priority mobile consumers, and many of these people are becoming parents, and mobile devices will be their first choice when shopping on back to school.

FR: How should marketers stand out from the back to school season "bombing" and attract customers?
CM: Parents and students will consider of buying back-to-school products throughout the summer, so the marketers need to put their promotional information in front of the potential customers at the consumer's stage of consideration. Our research shows that consumers will begin research before the peak of shopping, so marketers need to consider more than just August and September. In this way, since consumers would see advertisements a few days or weeks ago, they are more likely to visit the store or buy goods online when they are ready to make a decision.

FR: why so many consumers have to wait until the "last minute" before returning to school shopping? Are they looking for the cheapest items or for anything else?
CM: Overall, we see consumers shopping processing become longer, and they spend more time studying before making a final purchase. Of course, the price also play an important role for who likes to buy cheap goods, these consumers are willing to wait for the most favorable transactions appear.

FR: Do you have anything else to tell us about the back to school sale in 2017?
CM: The concept of back-to-school shopping has been expanded. In general, today retailers begin their marketing efforts earlier in order to take advantage of making important effect on spending decisions of shoppers before the peak shopping period. Smart marketing staff will be targeted through the information to attract their best customers, and contributed to the purchase, which will affect the choice of consumers in this shopping season.

Except for Amazon and eBay, more and more shoppers are choosing to buy on other B2C online stores where more items and cheaper prices are offered. This time you should not miss the promotion of back to school sale released by Cell Phone Age.

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Almost 17 months ago, my husband and I hit the parenting jackpot.We got a red-headed baby.From the first moments of her life, nurses and friends alike were asking, “Does it look like she has a bit of red in her hair?”And as she got older, her hair just got more and more obviously red.Neither my husband nor I have red hair, so we weren’t ready for what life would be like with a red-headed baby.Here’s a few insider tips, in case you have one too:#1: People will comment on it constantlyIt’s a little like taking a celebrity out with you, sometimes. Total strangers stop us in the grocery store or on the sidewalk, exclaiming over her hair. #2: Sun protection isn't something you mess around withAlong with that brilliant hair you usually get some pretty fair skin too. Any time in the sun requires a hat and often a quick douse of sunscreen too. I don’t want her skin matching her hair! #3: The stereotype about red heads and fiery tempers? In the case of our child, at least, there is a bit of truth to it. She’s generally a very sweet and pleasant child, but if she’s crossed? She’ll let you know she is UNHAPPY. #4: If you aren't a red-head, people will always ask where it came fromMy husband’s sister had beautiful red hair, and I have several cousins with red hair, but since neither of us is a red-head, this question comes up almost every time someone notes her hair color. #5: It's a little harder to dress a red-headMy older daughter is blonde and most things look good on her. Red hair and fair skin is a little more tricky, but when something looks good on her,baby clothes, it looks fantastic!#6: You will NEVER get tired of that red hair. On a daily basis, I find myself marveling over how BEAUTIFUL that hair is. The number of photos of those little curls I have on my phone would blow your mind.
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One of the most important things I can instill in my children is a love for reading. We read together as often as we can and I try to keep books easily accessible throughout the house. While we own a respectable amount of books, majority of our reading material is checked out from our local library. Only in the library can I tell my children “pick whatever you want!” without feeling financial consequence — unless we love our books too long and rack up late fees! We adore the library for the wonderful service it provides our community. In honor of National Library Week (April 14-20, 2013), I’ve compiled great art prints inspired by books and the library for your baby bookworm’s nursery.Bookworm Round-UpClick through to view more than twenty wonderful art prints from Etsy for your child’s room. Literary Fort Reading doesn’t get anymore magical than when it’s shared with a friend under a fort built with books.Literary Fort by GenevieveSantos Friends and BooksThese two reading friends make for an adorable set of bookends. Print available in three color choices.Read to Me available from ohhellodear By the Order of the ManagementEncourage your little one to read with this straight forward house rule. Read a Book available from John W. Golden If You Give a Mouse a BookIf you give a mouse a book you end up with this adorable illustration with optional glitter accents. Read With Me available from Rose Hill Design Studio Bookish GiraffeMy love of giraffes and books combine in this adorable and cheery print. Bookish Giraffe available from Trafalgar’s Square Personalized Book Stack Personalize this stack of books with your child’s name and customize it to coordinate with their nursery colors. Book Stack available from inkwelldesignstudio Reading In Her Castle This princess truly knows the power of a great book. Princess Truly and Sir Noodles available from TheExtentofSilence Tent ReadingRead under the stars with a buddy and get taken away into your story. Boy Reading in Tent available from PinwheelKids Book Love A stack of books that speaks to your heart. I Read available from ParadaCreations Stuck on ReadingEven this little guy is a stickler for books and reading. Porcupine Can Read available from JaneHeinrichs Teddy Bear ReaderThis cuddly teddy bear knows that you can climb to new heights with a great story. Cute Brown Teddy Bear available from NaturesHeavenlyArt Library DogBright and colorful, this print will always pull baby’s eyes toward a tall tower of books. Library Dog available from LNZart Read on CowgirlShe lassoed a captivating book and will be reading until sunset. Western Read available from trafalgarssquare Bookish Boy A handsome little guy sharing a read with a pal.Bookish Boy available from trafalgarssquare Reading OwlsWhooo loves to read? These owls do. Owls Reading available from lisadejohn Sweet ReaderA charming little beauty far away in the land of “Once Upon A Time.”Little Scholar available from trafalgarssquare Stack of Books Seated on a stack of books, she’ll never be far from an enchanting tale. Book Love available from NessaDee Take Me Away Off to far away lands, this print shows that books can take you anywhere.Books Can Take You Anywhere available from thelittlefox Bookish Owl High on her perch of books, she’ll “owl-ways” be close to a good book. Bookish Owl available from TheFoxandTheTeacup Girly ReadingPink, ponytails,baby stores online, and cupcakes make this girly print that much sweeter. Boy versions also available. Explore available from rkdsign88 All BoySnakes,baby clothes, toads, and knee scrapes don’t phase this guy as he obviously loves to read! He Loves To Read available from artsyants Wise WordsIf you really think about it, all we really need in life is a garden and a library. Garden and Library available from CupandCakeartLovely SeatWithout a doubt, the best seat in the house is the one closest to the books. The Library available from NestaHomeReading Bunny BuddiesA soft place in the grass is the perfect spot for this bunny duo to read. Read to Me available from RoseHillDesignStudioRead-headWith his head in the clouds, this “read-head” isn’t afraid to go out on a limb with his tale of adventure. A choice of alternate looks available too. Redhead Boy Reading available from TheExtentofSilenceRead Me a Story This lovely print captures the simplicity of a good book and cuddly friend. Read Me a Story available from ohhellodear
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